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    StanJames Review

    Stan James is a privately run bookmaker that offers competitive tennis betting and a superior live tennis betting service. Stan James has only a small number of shops in the UK and a larger internet and telephone betting operation in Gibraltar which handles millions of pounds of bets per day.  The firm has a live stream tennis service which shows live games to UK residents.

    Today, Stan James covers hundreds of sporting events each day and streams live sports action straight to your computer all day long. As well as betting and watching in-play tennis matches, you can stream any UK and Irish horse race live online thanks to officially licensed streams broadcast by Racing UK and At The Races.

    So if you are a fan of live tennis, or even live football (various leagues across the globe from Bundesliga, La Liga, Ligue 1), live snooker, live cricket or live basketball, you should check out the newly revamped Stan James live streaming service.

    New Customer Offer
    On you will find good pre-match and in-play betting odds as well as full HD live streams for a number of sports:
      • Tennis
      • Football
      • Snooker
      • Basketball
      • Cricket
      • UK & Ireland Horse Racing

    New customers that use the Stan James promo code 'MAXIMUMBONUS' exclusive to us here on Live-Tennis, automatically qualify for a free £20 bet when they open a free online account.

    Wagering Requirement
    Live Sports streams are free to watch for all Stan James customers, as long as they have a positive balance on their Stan James account or have placed a bet within 24 hours prior to the event.

    You will find all available live sports streams via the "In-Play" link at the top of the homepage. Once you have clicked on that, you will see a box at the top left called "All Sports" which lists all the events streamed online that day.

    To watch horse racing live online is slightly different, in that you need to actually place a small bet on the race you would like to watch. It is enough to put as little as £1 on a race of your choice and the live stream will automatically start a few minutes prior to the race.


    Stan James is a privately run bookmaker that originally began with a small group of betting shops in Berkshire. Founded by bookie Steve Fisher in 1973, Stan James continues to be family run and Steve's son Peter is the MD.   There was never a real bookie called Stan James, Stan is the combination of Steve's name and his wife's name Ann.

    Stan James has only a small number of shops in the UK and a larger internet and telephone betting operation in Gibraltar which handles millions of pounds of bets per day. During the past ten years, Stan James have built a reputation for innovative markets, value prices and especially In-Running betting.

    Stan James has customers around the world but is particularly active in the UK, the Czech Republic, Canada, Germany, Greece, Israel, Italy, Spain and Sweden. 

    Odds and Markets
    Stan James are consistently competitive with their odds across a range of sports, not just a select few. They have a solid trading department across the board and one will regularly find a stance which sets them apart, such as even money on both teams in a rugby handicap bet or an enhanced accumulator on the football. They’re always looking to try and provide customers with value.

    Stan James should also be respected for the range of markets offered, especially as they often highlight how many additional propositions are available next to a match or event. Their In-Running product is also one of the best in the industry, while their In-Running betting diary is also very useful and easy-to-understand. The only downside is that their offering tends to appeal more to UK punters than those further afield.

    Sports live streams are available to customers from the UK only.


    There is no question that Stan James are on the money as far as their website is concerned. The homepage is aesthetically pleasing to the eye, with a list of sports in a left-hand menu, the latest upcoming events featured in the middle of the page, with fast links available to events that are about to start on the right-hand side.

    Thanks to the use of drop-down menus, navigation around the website is excellent, while the bet slip function is neat and easy-to-understand. Top marks all round.

    Customer Service

    It’s a well-run organisation and this is certainly reflected in their customer services who are prompt to respond to emails and unerringly helpful over the telephone.


    Stan James has a generous account opening offer where they will match your first bet by 200% up to £20.

    If you open a free account with today you are entitled to their Bet £10 Get £20 free bet to use in their Sportsbook. If that sounds good, then that's because it is.

    Simply create your account and then enjoy the huge range of live sports available via the Stan James cutting edge In-Play Betting platform.

    Live Streaming Details
    To view In-Play sports and live racing you need to either log in or open a free account.

    At StanJames In-Play you can watch any sporting event in the calendar as well as any UK and Irish horse race straight from your PC - it really is that simple!

    This is how you can watch tennis streamed live at
      • Log in to Stan James or open a free account.
      • Make sure you have a positive balance or have placed a bet within the last 24 hours
      • Select the match you want to watch live via the 'In-Play' tab

    To watch horse racing live be sure to place a £1 bet first
      • Place a bet of a minimum of £1 win single on a race covered by At The Races or Racing UK.
      • Multiples should be £1 per selection (e.g. Double £2 would be required to watch both races, treble of £3 for three etc.)

    Bookmaker Facts


    Match Starts:

    25 July 2016

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