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Betfred, formerly known as Dones, was established in 1967 by Peter and Fred Done. It’s the latter who now chairs and plays an active role in promoting the company, to the extent where you can find his portrait on the website homepage! Nevertheless, this is a bookmaker to be taken seriously, especially when you consider they are the world’s biggest independent bookmaker with a combined turnover of £1.5billion.
As is the case with a number of firms, Betfred started out as a series of betting shops in the north-west, gradually branching out geographically before introducing telephone betting in 2002 and launching their online operation in 2004. Fred Done likes to regard himself as the ‘Bonus King’ and the company claim they invented the Lucky 15 bet and were the first to offer daily early price races in the UK.
Odds and Markets
As mentioned above, this is the self-proclaimed Bonus King we’re talking about! Therefore, if you like the idea of added value, it’s well worth signing up. You’ll regularly find the firm offering extra places on big horse races, as well as improved each-way terms on sporting events with big fields, such as golf and sometimes football.
The odds are pretty good across the board too. You’ll regularly find Betfred in a gutsy mode, sticking their head above the parapet for some of the big matches, especially where their beloved Manchester United are concerned! They’re especially good for UK racing and football, betting to tight margins and regularly adding bonuses to successful accumulators.
They’ve got a fairly tidy range of markets on most sports, if not spectacular. Expect to find around 20 pre-match football markets on the big games and a handful if In-Play opportunities. If you’re looking to bet on European sporting events, you might find Betfred are a little limited in what they can offer. There’s still very much a focus on UK sports at the time of writing.
The colour scheme might not be aesthetically pleasing but the homepage is a compact little number with plenty of information neatly laid out. Any current live In-Play betting opportunities occupy the main section, with the upcoming sporting events detailed underneath. However, the website would certainly benefit from having a consistent font to avoid it having a messy feel.
The navigation around the site can prove to be fiddly and confusing. Hovering the mouse over one of the sports in the left-hand menu throws up a range of options that can easily be lost if the cursor falls outside of these options. Clicking on the sport in question is a lottery as to whether your chosen market will appear, depending on whether any live events are taking place.
Betfred gain extra marks from having a user-friendly betting slip. When you click on a selection, it becomes immediately clear that this has been added to your slip, simply due to a wise choice of colours (grey = 0 selections, red = 1+ selection). However, when it comes to executing the bet, the process can slow to a halt for several seconds before the transaction is made. It doesn’t exactly inspire confidence!
Slightly limited in the fact that they only offer customer service between 0700 and 2300 UK Time. If they have serious aspirations about going global, they’ll have to commit to 24/7 like a lot of competitors. Nevertheless, this is a very efficient and friendly department who tend to deal promptly with any queries that may arise.
It’s also worth noting that they have set up separate e-mailboxes to deal quickly with queries. So depending on whether you have a technical / account / betting / free bet issue, you can contact the relevant address. If anything, the number of them is slightly confusing! Expect a response within a handful of hours.
Customer Service Email
Customer Service Telephone Number
+44 1925 285023