Denmark gets its annual taste of the WTA Tour this week as Caroline Wozniacki goes for a third WTA Copenhagen title.
Wozniacki has single-handedly given Danish tennis a profile. A few years ago an international tournament in the country would have made little sense but with the glamorous blonde near the top of the women's rankings, suddenly tennis' popularity in her homeland is shooting up.
However while a tournament in Copenhagen now makes plenty of financial sense, the WTA really need to settle on a fixed identity for this event. It's spent the past couple of years popping up in random places in the calendar and we have the same again this year, an outdoor hard court tournament at the start of the clay-court season.
Danish fans won't care though and they'll be hoping top seed Wozniacki can make it a hat-trick of titles. Wozniacki admits this event means a lot to her as she grew up less than 90 miles away in Odense.
Her main contenders this week are Jelena Jankovic and Angelique Kerber. Jankovic hasn't been anywhere near her best form recently but Kerber has established herself in the top 20 after reaching the US Open semis last year. She won her first WTA Premier title in Paris in February and reached the semis of Indian Wells, losing to eventual champion Victoria Azarenka.