Andy Murray has been cut to 2/1, from 5/2, to win Wimbledon, following his straight sets victory over Ernests Gulbis.
Roger Federer remains 4/7 for the title, whilst Novak Djokovic is 12/1.
Ladbrokes spokesman, Nick Weinberg told Live-Tennis.com by phone this evening
"Murray showed exactly why he's the best backed Brit of all time. Punters can't get enough of him and already we're sweating over a huge payout.
"We're longing for a return to the Tim Henman days. At least we knew he'd fall at the last, whereas Murray looks unstoppable."
Ladbrokes is betting:
Wimbledon Mens'
Federer 4/7
Murray 2/1
Djokovic 12/1
Roddick 16/1